Aluminum doors and Windows enterprise development need to enhance brand awareness

Aluminum alloy doors and Windows processing must implement quality because only in this way. Must be stopped a few production of low-grade inferior products. To improve the heat insulation, sound insulation performance of the product, to make the use of its good performance and good environment beautification effect. Aluminum Windows and doors curtain wall industry must build up the consciousness. Must promote the use of a lot break hot aluminous profile, hollow glass and high quality accessories, but also widely used in various use system design to develop the economy, in accordance with China’s national conditions of new products has become the mainstream of aluminum Windows and doors curtain wall industry of China in the 21 century.

Some window type in order to reduce the heat transfer coefficient. Using the double glass and low price. That separates the glass on the second floor or with common seal adhesive a bottoms in the window, no molecular sieve in addition to the moisture absorption, is only a single seal. General sealant is not resistant to ageing, not take long before, will into the gray dust, and can’t wipe, influence line of sight, very tasteful. Because use polysulfide hollow glass made of hollow glass glue, if use only single seal, seal life also only five years, glass curtain wall codes are not allowed to be used and use common seal rubber seal, its life is shorter construction engineering is one of the key aspects of service life namely durability problems. Using the double glass is just a temporary expedient, is not an option.

According to yu primus industry market research center, aluminum doors and Windows industry after decades of exploration, has entered a rapid development period. According to the relevant institutions a conservative estimate, today’s nearly 12 billion aluminum doors and Windows of market demand, and continues to increase. The market demand is big, but aluminum doors and Windows industry there are still many problems. Due to industry admittance threshold is low, many enterprises have entered. The industry’s rapid expansion, more than the government’s binding, has been the market regulation is lax. At the same time, aluminum doors and Windows industry standard is missing, there are many inferior product on the market, combined with serious product homogeneity market.

These are all revealed the current rapid development of aluminum doors and Windows industry will experience a great change, the market need to eliminate a number of behind the brand, “a new”, to complete the industry transition. And has worked as a research professional institutions, aluminum doors and Windows market today generally cover three kinds of enterprises: mature type change, the new elite and pioneer to survive. The expert thinks, industry needs the elite “this new” is a new type of enterprise, or their ability to become the main force of the future industry, leading the industry.

In fact, throughout the 2014 aluminum doors and Windows market, industry reshuffle buzz, and brand new elite “in the sky”, gradually also became the focus of the industry, which represented by “meaning, doors and Windows” brand rookie is most impressive. To unravel the mysteries of this group, the personage inside course of study visited many Windows and doors enterprises, explore the reason why they stand out. When the industry asked how the doors and Windows enterprise stand out from the above discussed three kinds of enterprises, the head of a Windows and doors companies feeling is quite deep, he told reporters in detail elaborated the doors and Windows enterprise established a system of brand construction.

Implementation of the integration of industrial chain core resources

At present, aluminum doors and Windows market shows three levels, aluminum doors and Windows part of the market is in the first class enterprises occupy the mature change. But even so, the aluminum door and window industry did not form a giant monopoly situation. Reason for many, the important point is that this type of enterprise scale is too large, difficult to overall planning, integration of resources, to build their own industrial chain.

And some Windows and doors enterprises for the industry concerned, is that it has formed its own a basis of industry chain, the core part of the industrial chain is established. This view, the industrial chain of comprehensive form will help the Windows and doors enterprises to accelerate the large-scale production, save cost, improve production efficiency.

In fact, the realization of the doors and Windows enterprise the core industrial chain resources integration make it a lot. According to understand, window of door of a finished product delivery time is about 10 days, compared to other brand fast half a month or so. Resources docking also let its in raw material procurement, production costs, process management, etc.

Windows and doors enterprises strong brand consciousness forming

For brand consciousness, the China association of doors and Windows of relevant personnel said, many traditional industries there is a common fault, namely the lack of brand awareness. If not, is not strong.

“In fact, some old brand also exists the phenomenon of brand consciousness, is to rely on more time accumulated reputation in the industry.” Some industry insiders explained. And marketing experts also believe that traditional enterprises still stay on the product or idea, ignoring the brand establishment and management; Insufficient or because of its strength and reduce investment in brand building.

But no matter what factors, in the era of rapid development of science and technology, the product price difference will be more and more small, enterprise competition not long stay on the price. So, when the enterprise in the brand to the market, not only to ensure the high quality products, has a higher brand value concept of brand is more important. “The personage inside course of study says, to do the same.

Model steel window of aluminium alloy door from China market depth analysis to understand the development process in addition to pay attention to products and services such as the basic skills, also made a clear positioning for the brand, which mainly in the high-end market. And in the marketing execution level, also has realized the online, hard wide soft wide coverage. In addition, its dealers for a group of professional team from the marketing agency, joining late guidance to dealers.

Chaotic market, the products spread out the avenue of stars

A hero is known in the time of misfortune, so-called chaotic market elite has produced a batch of new enterprises. In the process of the development of the past, enterprises lack of barriers to entry, as well as the lack of government regulation to brand on the market, product, complicated stronghold. These unqualified products into the market, the final damage is not only the consumer, and enterprise itself, as well as the brand be copied. Therefore, in this case, the product quality is very important in the competition.

To this, some of the doors and Windows enterprise capable of that, and do well. Some doors and Windows enterprise in the production of inherited the German manufacturing consistent rigorous pragmatic style of work. From the research and development to design and post-production, meticulous, detail. And equipment, the introduction of Germany advanced production equipment, to ensure that every link can be up to standard or above standard, and its advanced performance also can improve the production efficiency, shorten the delivery cycle. This kind of strict self-discipline to let some Windows and doors into rapid growth after the line, and get outside approval, to product rolled out an avenue of stars.

In simple terms, aluminum doors and Windows industry industrial chain formation makes the enterprises realize the scale, the establishment of a strong brand awareness, build brand for the enterprise route, enhance the brand value and high quality products to build is a foothold in the market. These is the lack of market change places are also needed in the future. And industry experts predicted, the new elite enterprises have the potential, will hopefully as a good team of industry, developed rapidly, in order to fill the gaps in the market cutting-edge brand.